GO LOCAL GO DIFFERENT Retail Shopping in Santa Fe, NM

Welcome to GO LOCAL GO DIFFERENT Santa Fe, your gateway to discovering the vibrant tapestry that makes Santa Fe unique. Our program is dedicated to strengthening our local economy by encouraging residents and visitors alike to shop, dine, and explore the best small businesses that Santa Fe, New Mexico, has to offer. When you shop local, you’re not just making a purchase—you’re investing in our community’s future. Every dollar spent in Santa Fe supports local jobs, uplifts neighborhoods, and helps the people who create the culture and heartbeat of our distinctive city.

Explore new favorites, hidden gems, and long-standing establishments as you experience Santa Fe’s authentic flavor. Our broad selection spans boutiques, cafes, galleries, and specialty shops, each offering a personalized touch and unique products you can’t find anywhere else. Through our rewards program, every check-in and completed quiz earns you points, redeemable for gift cards, local swag, and special prizes. It’s more than shopping—it’s building relationships, supporting dreams, and helping Santa Fe thrive.

Join us in celebrating excellence, creativity, and the vibrant spirit of our city. Whether you’re a longtime resident or a curious traveler, shopping with Go Local Go Different means keeping your dollars close to home, fostering sustainable growth, and nurturing the businesses that make Santa Fe an extraordinary place to live and visit.